By Pira International Ltd, Richard Romano
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Additional resources for Analogue-to-Digital Printing - Navigating the Transition
Buy-It-In-Bulk moved out and was replaced by Mr. ) Every printed product has certain run-length nuances, but if one overarching trend has emerged, it’s that a run length of a single copy has become possible, if not common. But even that is not very clear cut. Buyers order copies one at a time, and they are printed and shipped as they are ordered within a few days20. If Customer 1 orders a copy today, and then Customer 2 orders a copy two weeks from now, what is the run length of that book? Two?
17 Catalogue ���������������� trends CLICK TO VIEW TABLE Books Books are traditionally printed on web offset presses, although some short-run titles may be printed on sheet-fed presses. More and more one-off copies and ‘vanity’ titles are printed digitally. As recently as three or four years ago, the biggest issue facing book publishers was the long-term decline in book readership. Harry Potter and vampires have done their part to reverse that trend, but something else started happening that many thought unthinkable a decade ago: electronic books (e-books) started to become popular.
CHAPTER ES 1 2 3 4 5 6 TOC remains the fact that most commercial printers don’t keep track of run lengths in any systematic way. A number may appear on a job jacket and/or customer invoice, but it’s not captured and analyzed anywhere. Only very large publication printers keep such records, yet those more often than not comprise proprietary information to which researchers are very rarely granted access. There is often an assumption that printers methodically and meticulously track every characteristic about a job, but their accounting system really only tracks the basics.
Analogue-to-Digital Printing - Navigating the Transition by Pira International Ltd, Richard Romano